Coca Cola

http://www.thecoca-colacompany.com/dynamic/press_center/avcenter.html?assetId=73901&assetTag=advertising

This is just one of the new Coca Cola advertisements for Christmas and it represents the happiness that Cola can bring as it can help make friends come together. Furthermore, Cola has used Santa Clause for 80 years, starting in 1931, and this is a key factor in the success they have had because as it gets nearer to Christmas people of all ages start to think about the Cola adverts as they took over the representation of Santa and this helps links them together. In addition by linking them together it comes back to the point that Cola can bring people together just as this seasonal holiday does.

Even though Coca Cola has been around for over a decade, 125 years, it is still seen as a contemporary product in the USA and around the world as well because the taste has continued to please many people and even bring cultures together as the recipe that makes this drink taste good remains a secret, which show the company want to keep its originals routes and continue to be the one drink that every one wants to buy. Thus keeping the company values at the forefront of the product because they aim to;

"refresh the world, inspire moments of optimism and happiness, create value and make a difference."

Furthermore, this particular advert shows all of these values, just as others do, because the actual drink refreshes Santa Clause who tilts a snow globe which makes toys come alive and the two friends that are sat opposite playing on their game consoles then put them down and get up to play together, which shows the overall effect of Cola bringing them to realise they have each other and that has a positive effect on the target audience that will be watching this advertisement. Cola doesn't just show a positive impact in this advert because as a company they are also trying to have a positive impact on the world which is why they teamed up with WWF (World Wildlife Fund) to create a product such as the Cola can with polar bears on it to raise awareness about the damage to the climate in which polar bears live and this will hopefully help protect their homes if Cola help show the affect.

This particular advert also has an underlying and deeper meaning to it because we see Santa looking into the globe and he expresses the thought that he doesn't like what he sees and so he takes a sip of Cola and then tries to change what is happening. Therefore, creating the vision that Coca Cola look over the world and try to make a positive change to the world just as we see Santa Clause doing in this advert. Moreover, you could also say that the mouthful of Coke gave Santa the strength and willpower to do something good and as a iconic/magical figure his character is seen to create good in the world and so by using Cola it reinforce that they have this same visionary principle and want to do something that will have a global affect on the way we think and act.

This is why I believe that the different Coca Cola advertisements has a positive impact on people because they always keep their values at the forefront of everything they do in order to remain as reputable and positive as they can be and have always been.