AM 1111 2011 Denise group 1
Tuesday 13 December 2011
The Great Gatsby and Hope
Sunday 11 December 2011
The Great Gatsby and money
The Great Gatsby is centred on money and wealth, despite initially seen as just a novel regarding the relationship between the protagonist Jay Gatsby and Daisy, the story is very much centred on money, who has it, who wants it and who will do anything to get it. This image reflects the materialistic views of not only the characters but American society in the 1920’s in which The Great Gatsby is set. Due to the rise in the stock market, it allowed for people from any social standing to gain access to large amounts of money in which to boost their own personal wealth, this however created a class of frivolous spenders where buying and consuming was a regular occurrence. The dollar sign clearly reflects this idea of money being central, and as the man clutches the money his facial expression is one of pleasure and excitement at holding such large amounts of money.
Money within The Great Gatsby is centred on the two terms old and new, Daisy and Tom have old money. This is reflected in there geography of where they live, living in East egg reflects there élite power of wealth. They have inherited their money and had a very wealthy upbringing. This differing from Gatsby as his money is seen as new money, this being translated to his own location in which he lives. West egg is seen the home of new money, the people who inhabit it have made their own wealth through hard work. This like Gatsby’s background which is seen as a “Rags to Riches” story, unlike Horatio Alger Gatsby can be seen to create some of his own money through the less legitimate business of bootlegging, in the selling of alcohol.
Many of the characters within the story are very money centred. Daisy wants to marry in to a good family. Instead of waiting for Gatsby like she promised she chose to marry Tom, who could provide her with the aristocratic background of wealth and power that she so desires. Myrtle can also been seen as a character striving for wealth and status, her affair with Tom is aimed to increase her social status, and allow her access to the life that she so desires. The dollar glasses in this photo could represent how both Daisy and Myrtle view the world. They see everything as an opportunity to increase their own social standing and thus power.
The way that the man is clutching the pile of money, can reflect the greed associated with The Great Gatsby. This being as many of the characters aim to create their own wealth and thus fore-fill their own personal American Dream. Gatsby displays his wealth much like the man in the photo, but in the form of his lavish parties. These are designed to gain Daisy’s attention, as Gatsby believes that if he has money and shows this to her she will return to him. This however is not the case as Daisy continues to choose Tom over Gatsby as he is seen to be the better option on paper then Gatsby.
The Horatio Alger Myth
The Street Where Originality lives: Adidas Commercial
Money can't buy happiness
Tuesday 6 December 2011
Discover Card Commercial
This video commercial from 2010 advertising the American Discover card, America's number one cash reward credit card, is particularly interesting when the idea behind it is related back to the iconic Henry Ford, and the way he treated his workers.
He attracted a greater number of employees to his assembly line by paying them more than the average business owner and shortening their hours, all so that they could remain consumers themselves, even as they provided objects of consumption for the public through their work. This idea of allowing your employees the time and the means to become consumers, in the hope that the money you're paying them will in some way work its way back into your pocket, could be viewed on a grander scale.
Consider a country such as USA, if all Americans were to get their credit from a single source, an American company such as Discover, who offer cash back incentives for using your card within American companies; then all money earned in America would be spent in America, through American companies. In essence, they aim to cut out the middle man and strengthen their economy - this is achieved by promoting the strengths of 'All American' companies, and belittling foreign enterprise.
The advert depicts a group of foreigners in a remote cabin, running a call centre for 'USA Prime Credit', answering the phone call of an American woman. She is trying to resolve an issue and is being parcelled off, put on 'hold' and passed around a room; to then end up speaking to the very same person she started with. Her frustration is to be alleviated by trusting in Discover, as you'll 'get the help you need the first time around'.
Not only can this advert be found comical, in the very real sense that many people have experienced the annoyance of having to speak to someone about something of importance, only to find a language barrier preventing you from achieving your task; but this commercial is also subtly promoting the idea of American exceptionalism. If you go with an American company such as them, the experience is uniquely better.
People are told it 'Pays to Discover', and indeed it does pay off to use their services, but their service is primarily to provide the consumer with a means to consume even more, at a faster rate and with higher penalties. This advert sends out the message that incurring debt is a sensible decision when it is done through them. The fact it was voted one of the top 10 commercials of last year emphasises the idea that many Americans were able to relate to it, and therefore many of them view debt as a viable means to consume.
This in itself highlights the fact Americans don't seem to be overly attentive to the sheer amount they consume as a nation, and perhaps indicates a need for their overall attitude towards consumption to be reviewed.
Sunday 4 December 2011
Levi's 501 Advert
http://www.youtube.com/watch?v=u06rDf-kUt0
The Levi’s laundry advert can be seen as one of the most iconic advertising campaigns of its time. Through the power of sex and desire Levi’s managed to alter their brand reception in to something wanted by many.
The brand Levi’s was established in 1873, the patent for the rivets which were used to strengthen the pockets of the jeans made them unique; this made the jeans a practical item. They were worn by working class as they were durable and hard wearing.
The changing of this brand identity from the practical sense to the fashionable came in the 1985, with the promotion of the stonewash jean in a tv advert featuring model Nick Kamen. The advert shows a small town in America in the 1950’s. Nick Kamen the model and actor in this advert walks into the laundrette to the backing of Marvin Gaye’s Through the Grapevine the song choice aids in the imagery of the brand being exclusive whilst creating a retro theme fitting of the time period displayed in the ad. The idea of the ‘Grapevine’ shadows that of the intensions of the advert that word of mouth will gain more interest and people will want to watch due to the hype surrounding it. The actor is modeled on the image of James Dean, a popular movie star and rebellious figure who wore blue jeans. A sense of youth is created due to the age of the model and the styling of the Ray Ban sunglasses. The jeans are highlighted due to the plain t-shirt and lack of other clothing. The advert shows the actor put stones in to the washing machine adding a sense of intrigue to the audience. Two young boys watch him do this showing that the youth aspire to be like him and want to look like him. He then continues to strip until he is just in his underwear, captivating the attention of his fellow laundrette uses. The strong use of sex appeal is used in this advert and creates the idea that you too can achieve a high level of sex appeal by wearing Levi’s jeans.
Saturday 3 December 2011
Coca Cola
Sunday 27 November 2011
The 'Horatio Alger Myth' in Texas
This article discusses the presidential candidate Rick Perry, a man who has been the governor of Texas for the past eleven years, in relation to the financial success of his state. Texas has indeed proven to be one of the most economically successful states within America; with an output apparently exceeding that of many countries a similar size. Though, much of this is due to a steady influx of people with money to spend, and the relocation of several large companies. For example, 'In 1990, one of the world's biggest companies, Exxon Mobil, left New York City for Dallas.'
The question of why this is happening is discussed within the article, and aside from the obvious differences in taxation and overall cheaper company costing, it is apparent that 'working amid a culture of competence' is also of great importance. The community within Texas is viewed as hard-working, with the ability of 'getting things done and doing them well.' New York is depicted as 'a notoriously overbearing tax authority' with a disputable work ethic, much in contradictory juxtaposition to Alger's representation of the city within 'Ragged Dick'. Meaning, the opportunity to gain social mobility exists in contemporary Texas, but no longer in New York.
Though, despite this difference in location, the understanding one develops of Texans because 'they believe in the whole Horatio Alger myth' is especially significant when compared with the knowledge obtained from reading 'Ragged Dick'. The Texans are described as having an attitude of 'we have to make do with what we have and work together to get things done and survive' which is reminiscent of Dick's treatment of fellow boot shiners, or other street children. Dick helps those he views as less fortunate than himself, despite his lowly circumstances - in return, Dick is helped by those more fortunate than himself. Also, hard work by any means possible is an ideology developed and nurtured within the novel, and represented here by the Texans.
Another instance of accurate recognition to the Alger myth which can be gained from reading this article is the reference to The Irving Chamber of Commerce, and the instant help companies received upon arrival in Texas. They are described as having provided 'orientation sessions for employees and spouses, even helping with new-house searches. Or "little things"' in effect, going the extra mile to help and make companies feel welcome. This echoes the idea of assisting people to the best of your ability, and also reveals how just one person showing kindness can improve the lot of another.
The article then goes on to explain how people enjoy working in Texas, and even with the recent lay-offs they have experienced, many choose to stay within the state because 'It seems everyone in Texas high-tech knows everyone, and if they can help each other, they will.' This example of people not wanting to leave such an enterprising place, despite their possibly low income, resonates with the choice some of the young boys in 'Ragged Dick' make to stay in New York. As though the City itself is responsible for their hopes and dreams, and is where they are most likely to succeed.
Texas' future prospects are very much attributed to their belief in the 'Horatio Alger myth' producing a better work ethic, and therefore a more economically prosperous and stable community. This is in keeping with the ideas presented in 'Ragged Dick' that through hard work and honesty, prosperity can be won; therefore, social mobility is not dependant on your circumstances at birth, rather your ability to integrate and grasp opportunities made available to you.
The Horatio Alger Myth
The Horatio Alger myth comes from ideas set out in the novel Ragged dick. The myth states that young boys can rise from a poor social class into a higher one, succeeding in life and creating forms of great wealth. Horato Alger’s story is very much a rags to riches tale, embodying the key concepts of the American dream.
http://www.chabotcollege.edu/learningconnection/wrac/online/essays/Exampleargumentessaytwo.cfm
This webpage comes from an American collage, showing an essay in which the question “Using evidence from the essays in your textbook, make an argument concerning the potential for Americans to achieve success (“the American Dream”) through education” was asked.
The essay sets forth to evaluate both sides of the argument in relation to the Horatio Alger myth. Is starts by looking at the positive associations towards the myth. The first being that “the Horatio Alger myth is one of the oldest myths in the history of the United States of America” thus providing “The “hope for everyone who isn’t raised in a wealthy environment.” Children who grow up with nothing are still able to believe in the myth in an optimistic sense in which “hope” is a key factor in believing the Alger myth, as to come from nothing it is a comfort to many to believe that dreams can be achieved through hard work.
The riverside to the argument however states that “the poverty level is simply too high for the “Alger Myth” to be anything other than a fairytale.” The levels of which poverty are stated are “14 percent of the American population – that is, one of every seven – live below the government’s official poverty line (calculated in 1996 at $7,992 for an individual and $16,209 for a family of four) (Rereading America 321)." the essay goes on to condradict the Horato Alger myth as for many of those in poverty they continue to work hard and not achieve the American dream. The essay says that they work “just as hard if not harder than anybody in the upper-class and are reduced to living in poor conditions with little to no chance of every escaping the situation they are in.” This being the realty for the majority of Americans living n poverty, not the idealist dreams of Horato Alger.
The essay concludes by drawing on the Declaration of Independence, in which “The United States of America was supposed to be a country where every man and woman was treated equally” this not being the case as there is still a strong class system and wealth certainly has its advantages. The ending sentence sums up that the Horatio Alger myth as it is merely a “false myth that in many ways does more harm to the lower-class than good.” This idea clearly shown in the strong opposition within the essay.
The Horatio Alger Myth
Sunday 20 November 2011
Pro Gun Control and Anti Gun Control
The NRA is the National Rifle Association.
On the website there is a an option to "search by interest", this ranges from beginner in which it gives you options about different programmes you can part take in and to help you find a local shooting range. Although they state that their training methods "develops safe, ethical, responsible shooters" there is nothing about not using guns or the bad points to having a gun. Which is what you would expect from a Rifle Association because they want people to join so they are going to promote it.
There is also a news feed on the home page which welcomes people to the NRA aswell as a link to "Chicks with Guns", which is a collection of photos with woman with guns which shows that they are appealling to all audiences and trying to get people to join. The fact that the women are dressed up shows this fact that they are trying to appeal to every audience whereas it used to be only men that they would appeal to.
There is an option at the top to join, which has a man with a white cowboy hat on, this has been chosen because cowboys are always seen as heros and carry guns so this is to connote the idea that to join would be a good thing. As soon as you click on it the sub heading on the page says "There's never been a more important time for you to join NRA." This makes people believe they should join and it also gives a list of the things you are entitled to as a member this includes a free hat aswell as insurance for you and your guns. This was interesting as it offered things that are very different, for example I can see why they would offer insurance as they are a rifle association so are trying to promote it.
http://www.csgv.org/
This is the Coalition to Stop Gun Violence.
As soon as you are on the homepage you can see a fact about gun crime which changes everytime you load the page. There is also a mission statement above this "The Coalition to Stop Gun Violence seeks to secure freedom from gun violence through research, strategic engagement and effective policy advocacy."
There are links across the top which have things such as "Get Involved" and there is a donate link in the top right hand corner, whereas the other page used the colour white on their "join us" page, this website uses the colour red throughout which connotes the idea of blood. So people reading this will see this and this helps to make their statement that guns are wrong.
On most the pages as soon as you click on them you are shown facts about how gun crime is wrong and there is even links to videos down the side explaining some of the facts. As this is an anti gun website it is something you would expect as they are trying to get their point across and a good way to do this is to constantly have facts there as then people will believe it as it is from a reliable source.
The two websites are similar as they both set up their websites so there is the oportunity to join right away as well as links to news and facts about them. But they are different because on the NRA website everyone is smiling as they are trying to sell themselves and want people to see it as a good thing whereas on the other website everyone is looking sad and this is trying to promote that gun crime is bad.
Website comparison: Pro Gun Control versus Anti Gun Control
http://www.ammoland.com/2011/08/15/gun-control-is-anti-american/
For many Americans and for this website, their stance on the gun control issues are very negative, they believe that “America is defined by its freedoms.” And that Americans have the right “to enjoy life, liberty and the pursuit of happiness.” Therefore by having such laws around gun control, is against their right as Americans set out in the Declaration of Independence and the second amendment in the Bill of Rights, prohibiting their freedoms to bear and carry arms. The webpage says that “Gun control uses fear to disarm free people” once again reiterating the fact that they are free, this time drawing on people’s fears of not carrying a gun.
The article goes on to blame the government, saying that we can no longer trust our government and drawing on the Declaration of Independence once again. The fact that the government is “for the people, by the people and made up, of the people it represents” so that by having gun control laws the government fails to represent the people who are pro guns.
The article concludes by “saying Gun control uses fear to control people that don’t have the time to learn.” Once again drawing on fear, and the ideas that those who are pro gun control haven’t taken the time to look in to the positives in bearing arms, and seen the benefits. The articles final line is that “It is and always has been about control. That is not American.” it reiterates the idea of American freedom and lack of it in gun control.
http://www.asahi-net.or.jp/~zj5j-gttl/guns.htm
For many Americans however they agree with the ideas of gun control and that it is a positive thing. This website sets forth “a case for gun control” and express’s many reasons why we should have laws controlling the use of arms. Like the first website this one draws on the amendments on the Bill of Rights but instead of saying it holds absolutely power it states that it is “important to note that no right is absolute” therefore applying that to bear and carry arms although stated in the bill of rights, is not always the right thing for America today, and there are limitations to everything.
The Article simply states that “The problem with guns is fairly straightforward: they make it easy to kill or injure a person.” This being very true, it goes on to show facts and figures surrounding guns for example “60 percent of all murder victims in the United States in 1989 (about 12,000 people) were killed with firearms.” Here putting a negative view on guns.
The article not only plays on the fact you could kill someone else but also the ideas that having a gun present is more likely to result in suicide.“Residents of homes where a gun is present are 5 times more likely to experience a suicide than residents of homes without guns”
It seeks to offer a response to ideas of self defence by saying that “research has shown that a gun kept in the home is 43 times more likely to kill a member of the household, or friend, than an intruder.” Thus for many times the gun is not used for its purpose and results in the opposite of what it is stated to do, to protect.
The webpage concludes by not proposing to outlaw guns completely, but by offering a “proposal for rational gun control” in which he “would consider a valid compromise” as so many Americans despite information and facts given on guns prefer to Carry and bear arms.
Saturday 19 November 2011
Gun Control
Friday 18 November 2011
Thursday 17 November 2011
Pro-Gun Control Vs Anti-Gun Control
The above website is strictly pro-gun control and begins by offering up a selection of 'myths' anti-gun control citizens will often cite, and then methodically debases those myths. It refers to crime rates in other countries, such as Australia and the UK, as having benefitted from the banning of firearms, and heavily tries to persuade people that having a gun does not increase personal protection, pointing out that 'those who own firearms are actually more likely to be victims of homicide.'
They even go so far as to point out how 'Gun ownership was legalized in Germany in 1928, five years before Hitler rose to power' and note that 'Private ownership of guns was very common under Saddam Hussein's regime'; highlighting examples of gun ownership offering no protection against tyranny. This being the main reason Americans introduced the amendments in the first place, as a way to set new governing rules unlike those of Britain; their deeply ingrained fear being for America to turn into a tyrannical nation like the one they had escaped.
They hold to the view that 'If you outlaw guns, very few criminals will have guns' and by making guns legal, you are handing criminals easy weapons and effectively asking for trouble. Other parts of the website refer to freedom and rights, and explain how those can be infringed upon by allowing people to bear arms so loosely, and neglecting to control their usage and ownership.
Their argument is a very persuasive one given the nature of their findings, and the constant reassurance with specific dates, facts and figures; along with examples from all over the globe of similar bans, or cases where owning a gun hasn't helped. They even refer to the Swiss law for the army keeping firearms in their homes, which is a direct reference to the idea that the founders of America only meant for the militia to have access to weapons, rather than every individual. According to them, 'When the second amendment is read as a whole, it is clear that it protects the right of the people to bear arms within the context of an organized militia.'
http://www.guncite.com/gc2ndpur.html
This anti-gun control website, however, tries to convince people that 'the Second Amendment was to preserve and guarantee, not grant, the pre-existing right of individuals to keep and bear arms,' meaning that being a part of the militia was not a prerequisite to owning a gun. Though, they also argue that in this modern age, every American civilian can be considered a part of the militia and therefore they have the right to bear arms.
Unlike the first website, which heavily relies on using statistics and experiences to support its argument against the use of guns, this website tends to use interpretation of the amendments and historical documents as its foundation; relying on emotional tactics to justify itself by talking of 'freedom' at every available opportunity. They view the words from the constitution as mutable, and proceed to offer definitions of terms used in the second amendment, such as 'well-regulated', 'militia' and 'to keep.'
There is a big emphasis on the restriction of individual liberties, explaining that 'The original right of self-defence' is not a modern concoction and how American history shows that the right to bear arms against a tyrannical government is ingrained in the constitution. The website is also rife with anti-gun control court cases that have been won using their word play.
This website is a lot less convincing, with parts of their argument appearing contradictory or as though they shouldn't hold up under closer scrutiny. Inclusive of this is how they admit that when the term 'people' is used in the constitution it could be interpreted as meaning people on the whole, rather than people as individuals, and with that in mind revert to extend the militia to include ordinary citizens.
Although there is a lot more information to be found on this website than the pro-gun control site, it appears to be defending its choice for anti-gun control, rather than constructing a good argument for the legalisation of fire arms, making it inferior and much less appealing.
Sunday 13 November 2011
Native American Reservation photo
This Photo was taken in 1892 at San Carlos Agency, Ariz. (National Archives) and shows the distribution of food, at the reservation dole office.
This particular photo comes after the collapse of the Apaches, their conformity to being herded in to these reservations was by military force but the “absence of any acceptable alternative for the Indians, given the loss of their land and traditional means of livelihood, provided the most powerful incentive.” The photo shows a queue of Native Americans lining up to collect their dole of food or clothing the government’s way to keep the Native Americans content. The fact they are queuing is a very European idea, it shows their conformity to the reservations and the way in which they have been civilized. The dole for many Natives was seen as being “the ultimate humiliation for the Indians, once a proud people.” The photo shows the settlers influence on their clothing as it is more western in style, as the Natives are forced to abandon their traditional dress in favour of this, due to there being no alternative.
At the start of the 19th century, as the United States further developed the white settlers saw that the Indian nations were standing in the way of their progress. They were eager to acquire the land from the native Indians and harvest it for their own gain. These selfish demands by the settlers caused the federal government to put restrictions on natives by taking their land and in return offering them un-wanted areas which they called reservations as shown above in the photo. The government thought that if they created these reservations they could avoid further conflict between Native Americans and the White Setters, by confining them to one area they could be watched and appeased by proving for them. As the White settlers increased, Native American land became increasing desired by the white settlers, whilst the Native Americans were seen as an impediment on the growing America. This caused reservations to be made smaller. The land that they had been given was the pieces unwanted by white settlers, as a result the native Americans found it hard to make a living from the land.
For many the solution of the Native Indian problem lay not only in the constriction of their land but, by transforming the Native Indian, “into a God-fearing tiller of the soil enjoying the blessings of Christianity, education, individual instead of tribal ownership of land, and national citizenship” They were able to use the reservation system as a way to do this. As the Native’s further began to rely on the government; like in the photo for food and clothing, it comes as no surprise that they should try to change them in to the people that they wanted them to be. They created a more western Native American by teaching the farming techniques, and instilling Christian values upon them. For many they found themselves “overwhelmed by the civilizing process” as it was a stark contrast to what they had been used to. The whites however had managed to retain their land and deal with many problems surrounding the Native American.
Hudson River Valley, 1867
Friday 11 November 2011
Battle of Wounded Knee
Although they are all stood around the grave, this could show that even though they have done what they believe is right for their country they still showing some respect for the dead even though very few are looking at the grave.
Thursday 10 November 2011
'Progress' by Asher Brown Durand
This painting by Durand, a historically acclaimed American landscape painter and the engraver of 'The Declaration of Independence' in 1823, is very aptly named 'Progress' or 'The Advance of Civilisation'. Durand was a founder of The Hudson River School and many of his paintings became iconic for their unique connection between nature and man; as such, various meanings can be inferred from his work, and even the titles he gave his paintings. This particular painting from 1853 depicts the vanishing wilderness of the Native Americans, and the growing economic development brought by the Europeans, in what has become known as 'the landscape of investment'.
Durand helped define American sensibility about the land, in an effort to set it apart from old traditions in their European homelands. Within this painting there is a marked connection between the forest and the natives; their placement is in a small portion on the left hand side of the picture, in significant darkness, lurking and watching the interactions of the Europeans with interest. This, along with the conspicuous title of the painting, could be observed as the bias Americans held towards the natives and their way of life; seeing them as savage and resistant to change they believed would benefit society. By placing the natives in such a small part of the whole, Durand could be accused of brushing them aside; rendering them as inconsequential, in the same way by which they were martialled off their own land for the sake of development.
The most elaborate part of this painting is the dazzling city which appears on the distant horizon, bathed in sunlight and hovering below an expansive sky. The differences in lighting between the wilderness and everything European related is reminiscent of the painting, 'American Progress' by John Gast; envisioning the good and progressive path as that of the enlightened, or as being sanctioned by God.
Many saw this as a bold move from Durand in the obvious endorsement he gives to the manifest destiny belief, that the states should be expanded towards the Pacific. Normally accredited for his realistic approach to landscapes and nature, preferring to portray the truth rather than seeing it as an expression of God's glorification, Durand has entirely imagined his topography. Not only with the glittering City, but the Catskills and Hudson River are pictured as being abundant with villages, farms, steamboats and a railroad. The foreground with the Native Americans shows a rubble road leading out of the picture, as though expecting their disappearance at any moment - this echoes the idea of Americans desiring the eradication of the Natives.
This painting could definitely be regarded as a celebration of change and indeed by naming it 'Progress' Durand is showing a certainty in the advancement of Europeans across American soil. The ideas within this painting are especially potent given Durand's high standing within the community that existed, and his honest nature.